China's Outbound Travel Rebound Is Slow-Going - But These Trends Are Worth Watching
Briefly

"Around 128 million Chinese travelers will venture abroad in 2024, according to the latest survey from digital marketing and research firm China Trading Desk. That's still far off the pre-pandemic peak of 155 million but the firm predicts gains..."
"One of the most significant shifts in travel behavior is the increased reliance on last-minute trip planning. The survey reveals that 73.1% of Chinese travelers are booking trips less than a month in advance..."
Read at Skift
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