Canva has a unprecedented plan to grow its users around the world. It involves meeting you in person

"That collective craving has rewritten the rules of marketing. Five years after COVID, brands are finding the antidote to Zoom fatigue by showing up in person again. Canva, the Australian graphic design platform, is moving quickly to meet this demand with the launch of the Canva World Tour, a global initiative spanning 40 cities across 30 countries and five continents, with the goal of training one million people in just a month."

"With a massive online footprint-1 in 24 internet users worldwide-Canva boasts 240 million monthly active users across 190 countries and 100 languages, generating more than 370 designs every second. Amid a booming online presence, its move to live events is about taking the experience from "URL to IRL," Jimmy Knowles, Canva's global head of experiential, told Fast Company. It's not the first time Canva has embraced face-to-face interactions."

"This year, Canva Create, the company's annual event, had a tentpole moment with 105 speakers across six stages, drawing more than 4,300 attendees in person at California's SoFi Stadium, with 6.6 million tuning in online. Knowles describes the events as a chance to be "unapologetically ourselves," adding, "Tech brands are all straight lines and rounded boxes, as opposed to coloring outside the lines.""

Consumers and brands increasingly seek in-person experiences after years of digital-only interactions, driving a resurgence in experiential marketing. Canva is launching a global World Tour across 40 cities in 30 countries and five continents with the goal of training one million people in a month through 250 workshops, campus pop-ups, hands-on tutorials, community-led sessions, and certification programs. Canva maintains 240 million monthly active users across 190 countries in 100 languages, generating more than 370 designs per second, and is translating its online scale into live events to move the experience from URL to IRL. Prior events drew thousands in person and millions online.

Read at Fast Company