By partnering with neighboring businesses, Stok'd and Angry Butterfly launched a 'legal-ish' campaign that managed to buy media on Google, Facebook, YouTube, Instagram, Spotify and other seemingly impenetrable 'buzzkill' channels, per the indie agency's partner and CEO Brent Choi.
In Canada, where cannabis has been federally legal since 2018, the regulations are far stricter. Brands can't buy billboards, radio or newspaper ads, and they can't use testimonials or endorsements touting sale prices and physical effects of a dispensary's product.
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