Indian consumers spent $8 billion on luxury goods at the close of fiscal year 2022 and that figure is projected to more than triple by 2030, according to consultancy Bain & Company.
The influence of Bollywood - as well as India's regional film industries - on consumer behaviour can't be overstated.
They're not considering who's the next big thing or who is really moving culture," said content and creative director Santu Misra.
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