Online campaigns emerged urging social media users to block celebrities and influencers who remain silent on the war in Gaza. The movement escalated after celebrities attended the Met Gala on the day of Israel's attack on Rafah. Users on platforms like TikTok and Instagram have been actively calling out celebrities for perceived silence.
An influencer, Haley Kalil, faced backlash for a video showcasing her Met Gala look with a caption referencing 'Let them eat cake,' drawing comparisons to The Hunger Games. This incident fueled the Blockout or digital guillotine movement, prompting users to block celebrities not aiding those in need.
The TikTok account @ladyfromtheoutside spearheaded the blockout movement, emphasizing the need to revoke support for celebrities who don't use their resources to assist those in critical situations. The movement's goal is to reclaim control over platforms from celebrities who remain silent on pressing issues.
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