ByteDance is set to close its TikTok Music streaming service on 28 November 2024, following a challenging experiment that failed to resonate as intended in the music industry.
Originally launched as Resso in India and Indonesia, the platform's transition to TikTok Music was designed to leverage TikTok's vast user base but ultimately fell short of expectations.
Despite TikTok’s popularity in music discovery, the platform has faced hurdles with music labels, notably a recent conflict with Universal Music Group that tested industry relations.
The closure of TikTok Music reflects ongoing challenges for ByteDance in the competitive streaming market, particularly in expanding its influence in lucrative territories such as the U.S.
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