The most popular social platform users said they would use instead of TikTok is Instagram (71% of users). The second-most likely app for a TikTok exodus isn't YouTube, but Facebook (57%). Consumers may migrate to these platforms if TikTok disappears.
Facebook is used by 68% of all American adults, making it the second-most popular platform. With the integration of native video content like Reels from Instagram, Facebook provides a significant reach opportunity for creators planning a post-TikTok strategy.
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