A business' branding is more important than you might think. On the outside, your brand may seem like it consists only of elements such as logos and colours, but your brand is actually the entire identity of your business," says Kristopher Jones, CEO of LSEO. Your brand gives you personality."
Your brand is your business's customer-facing identity. Branding defines how your target audience perceives you and tells your buyers what they can expect from your business.
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