Our research told us that there are challenges that the festival is really well-placed to help unlock. Creators want brands to better understand their creative potential and form relevant partnerships. Brands want to understand how to optimally work with creators to drive growth for their businesses.
The meteoric rise of influencers, YouTubers, TikTokers and other digital content creators has utterly transformed the marketing and advertising landscape. The creator economy is valued at $250 billion currently, projected to reach $480 billion by 2027.
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