"We've done a lot of work and spent a lot of time and effort and money around building out a data science practice, really to get at what are the outcomes that are generated down to a board by board level," said David Krupp, recently promoted to global CEO of Billups.
Krupp and co. hired Stephanie Gutnik as global chief strategy officer in September to help assemble the new unit. Gutnik most recently hails from Yahoo, where she was head of OOH for two and a half years.
#OOH media agency #analytics platform #machine learning #campaign performance #lower-funnel performance campaigns
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