During the conversation, Ellis shares insights from his journey, transitioning from the agency world to leadership roles at iconic brands like Volkswagen and Volvo before joining the NFL.
They also discuss the NFL's efforts to embrace multicultural audiences, with initiatives like airing the Super Bowl on TelevisaUnivision for the first time in Spanish. They also discuss the unexpected influence of pop icon Taylor Swift, putting players at the forefront of marketing efforts and tackling important social issues such as mental health, anti-bullying, and voter engagement.
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