Partnering with CNET provides more value and insights to advertising partners, enabling them to reach consumers across the shopping journey and research phase, said Best Buy's chief marketing officer.
The collaboration between Best Buy and CNET represents the first time a publisher and retailer have combined data this way, setting a potential turning point for future partnerships in the industry.
Best Buy aims to make it easier for customers to find new tech products by partnering with CNET, while CNET sees the collaboration as enhancing its credibility and aligning with its mission.
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