Best Ads of the Week: Magnum's anti-copycat ad & Elf's true crime mockumentary
Briefly

Pepsi is encouraging fans to 'get wild' in a two-spot campaign promoting its Pepsi Wild Cherry soda. The initiative, which consists of two 30-second spots, arrives just in time for NFL Wild Card Weekend, the start of the league's highly-anticipated postseason.
Have you heard of Eureka Spiritsis? The brand boasts a 25-year guarantee, quality workmanship and seamless functionality, all topped off with deluxe style. But there's a catch. The brand name is actually an anagram that, when unscrambled, reveals the true identity. Surprise, it's Ikea.
Read at The Drum
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