Behind Pacsun's strategy for keeping a pulse on the changing tastes of Gen Z

""It's really a convergence of community, commerce and creativity. It was launched in response to social listening and understanding where the pain points were: for consumers to build their own brands, to be a part of an overall ecosystem of a brand and to have long-term, sustainable opportunities to create value. The app feeds into other ecosystems that our users"

""creative aspects and strategy.""

""social listening,""

Pacsun established a Youth Advisory Council of actors and creators and released a Youth Report based on responses from 6,000 Gen Z and Gen Alpha respondents. Findings covered topics from mental health to social commerce and informed new initiatives. The company developed PS Community Hub, a shoppable app where users can curate products, purchase items, and earn commissions. Pacsun increased social listening to shape product drops, marketing, collaborations (including McDonald's), and expansion of mall stores. Executive leadership integrates youth feedback to tailor creative, strategic, and technological efforts.

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