Aura Bora proves that weird sparkling water is weirdly good business
Briefly

It's like David versus 10 Goliaths, on days where I'm not completely overwhelmed by just the minutiae of running the business, we'll sit back on a Friday night and be like, This is kind of insane.
I was personally drinking about a gallon per day of sparkling water, and I thought that there's no other category in my life where I'm just consuming a gallon of anything that I don't enjoy consistently,
Read at Fast Company
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