The possibility of a TikTok ban looms as the Senate passes a bill requiring its Chinese owner to sell its stake, posing uncertainty for brands about audience ownership.
Brands are urged to consider alternative platforms like the fediverse amidst the volatile social media landscape and the risk of losing access to audiences on platforms like TikTok.
Executives highlight the need for brands to find new ways to reach audiences beyond traditional social media giants, emphasizing the fediverse as a solution to connect users across various platforms.
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