Addressable bridges on-chain conversion data with ad campaigns, enabling automatic audience optimization tailored to on-chain conversions, a breakthrough in blockchain marketing.
Addressable empowers marketers to optimize campaign based on On-Chain Lifetime Value (LTV), maximizing on-chain conversions and targeting high-value users using blockchain data.
Integration with Addressable through AppsFlyer marketplace enables seamless flow of conversion data for easy Web3 mobile campaign optimization.
An AppsFlyer spokesperson highlights the increasing mobile adoption in Web3, emphasizing the significance of Addressable's integration and new data capabilities for marketers.
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