Anzu Partners with Kochava Collective to Bring New Levels of Audience Targeting to In-Game Ads
Briefly

Anzu's in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, first to bring viewability measurement in-game with Oracle Moat and IAS, and compliant with industry measurement standards.
Anzu helps game developers monetize their titles with ad placements that complement the gameplay, benefiting from consistent and reliable revenue streams. Supporting all major and custom-built game engines, a full-stack ad monetization solution provides complete control.
Anzu, the world's most advanced in-game advertising solution, and the Kochava Collective, the world's largest independent mobile-first data marketplace, announced a new partnership. Anzu will leverage the Collective to enable advertisers the flexibility and power to build and activate audiences with privacy-first data and consent.
Read at Thedrum
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