"There's so much technology and so many businesses, and they don't speak the same language. They don't understand each other. It's a huge problem,"
"If you want to represent a company, the first step is making sure your values are aligned. You can't have different values,"
"inspire the next generation of tech translators,"
Lara Sophie Bothur became Deloitte Germany's first corporate influencer and later transitioned to a freelance global tech influencer working with brands like SAP, Meta, and Salesforce. Her role focused on representing the brand, building community, and translating corporate and technical language into relatable narratives to attract clients and talent. Bothur identifies a communication gap between technology and business that corporate influencers can bridge. She highlights career demand for authentic corporate voices who align values with their employer, build networks on platforms like LinkedIn, craft clear narratives, and foster community rather than forcing appointments of influencers.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]