Perplexity, a startup aiming to rival Google, launched a bold marketing campaign during the NBA Finals with an unconventional movie-style trailer that hints at potential future productions.
Chief business officer Dmitry Shevelenko emphasized the need for boldness in marketing, likening it to taking three-point shots in basketball to compete with trillion-dollar companies.
The marketing strategy involved using an indie agency to create a high-energy, lightly branded video called 'The Know-It Alls,' distributed during the NBA Finals with plans for future TV series or features.
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