"Clicks may be fewer, but they are arriving later in the funnel, better qualified and far more likely to convert. For marketers, that shift is a challenge and a rare opportunity. "Traffic used to be what SEO was all about, but now elements are remixing and reformulating the words you spent so much time creating. That changes not just how people find you, but how your brand narrative gets shaped.""
"The new algorithmic imperative - what Yalif calls "E-A-T++" - favors firsthand expertise, original perspectives and authentic experiences. That helps explain why Reddit, with its unfiltered conversations, has become the third most cited domain on Google after Wikipedia and Amazon. However, marketers should tread carefully on the site. "Reddit can be an exceptionally unforgiving place, especially if you are a marketer and your intent is obvious. Reddit tends to heavily punish commercial intent, which is one of the reasons why AI uses it as a source so often.""
AI is changing how audiences find and engage with brands. Clicks are becoming fewer early in the customer journey but occur later in the funnel, arriving better qualified and more likely to convert. Large language models are reshaping site traffic and are emerging as major sources of bot-driven visits, with some data indicating gentle overall traffic declines and predictions that AI-driven search could overtake traditional search within years. The evolving algorithmic imperative labeled E-A-T++ rewards firsthand expertise, original perspectives, and authentic experiences, elevating platforms with unfiltered conversation while creating tactical and reputational risks for marketers.
Read at MarTech
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