"Following the emergence of the chief AI officer, both indie marketing agencies and holding companies are competing to hire staff with the skills and the attitude to put theory into practice. "We need to bring people in who are incredibly fluent and kind of early adopters of AI tools, and who can develop agents," said Shannon Moorman, WPP's global head of talent attraction. "Over time, we want everyone in the company to be fluent in developing agents and conversant in these tools. But we have to start somewhere.""
"Media agencies are hiring "solutions architects" and "frontline engineers", as well as the comfortingly plain English "AI agent developers". Whatever the title, it's not a bad gig. One London-based opening listed by Publicis Media offered $70,000-$110,000 and another, posted by WPP, offered a salary ranging between $75,000 and $180,000. Both Publicis Groupe and WPP had open job postings for AI engineering roles at the time of writing."
Demand for AI agent developers is rising as marketing agencies, holding companies and brands build agentic AI capabilities. Companies are creating roles such as AI agent developers, solutions architects and frontline engineers, alongside chief AI officers and heads of agentic AI. WPP reports a substantial year-on-year increase in AI-related hiring needs and is recruiting applied AI roles across creative and media businesses. Salary ranges vary by posting and market, with London listings broadly spanning roughly $70,000 to $180,000. Indie agencies and specialist firms are actively filling multiple agentic roles across regions, prioritizing fluency in AI tools and practical agent development skills.
Read at Digiday
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