Bobby Watts, senior vice president of AD Retail Media, said in the statement that the tie-up will update its ad sales workflow and sharpen revenue management.
Ahold Delhaize USA said the partnership will increase operational efficiencies and help expand AD Retail Media's digital network through automated workflows and technology integrations.
Ahold Delhaize's U.S. brands span more than 2,000 stores, process over 23 million transactions weekly, have nearly 24 million active loyalty card users, and total over $51 billion in annual sales.
Ahold Delhaize USA CEO JJ Fleeman emphasized the importance of standardization of measurement as they partner with CPGs and leverage the full scale of the company in the future.
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