Agencies take diversity efforts beyond the numbers
Briefly

Kamran Asghar emphasized the need for brands to be proactive in diversifying their leadership, advocating for hiring representative communities and ensuring they are in significant decision-making roles, reflecting the changing demographics of the country by 2045. He pointed out that the majority of audiences under 18 are already non-white, which underscores the necessity for companies to not only recognize diversity but to actively engage with these emerging demographics in a meaningful way.
Reshma Karnik highlighted the importance of understanding diverse audiences beyond numerical representation. She argued that diversity initiatives should be integrated across various departments, including enhancing access to minority-owned resources and jobs, to ensure a holistic approach to diversity that truly reflects the wide range of experiences found within these communities.
Read at Digiday
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