Kamran Asghar emphasized the need for brands to be proactive in diversifying their leadership, advocating for hiring representative communities and ensuring they are in significant decision-making roles, reflecting the changing demographics of the country by 2045. He pointed out that the majority of audiences under 18 are already non-white, which underscores the necessity for companies to not only recognize diversity but to actively engage with these emerging demographics in a meaningful way.
Reshma Karnik highlighted the importance of understanding diverse audiences beyond numerical representation. She argued that diversity initiatives should be integrated across various departments, including enhancing access to minority-owned resources and jobs, to ensure a holistic approach to diversity that truly reflects the wide range of experiences found within these communities.
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