"Aerie's emphasis on real people, moments, and places is a pillar the brand intends to uphold, as stated by chief marketing officer Stacey McCormick."
"The campaign video featured Pamela Anderson attempting to feed prompts to an AI generator, illustrating that you can't prompt realness from AI."
"McCormick noted, 'Taking the stance is important to build trust and credibility, and make sure that our consumer that shops us and has been loyal to us knows that.'"
"Aerie hopes its target audience of 24 to 35-year-olds will relate to Anderson, emphasizing that they won't generate bodies through AI."
Aerie has committed to avoiding artificial intelligence in its marketing strategies, focusing instead on real people and moments. Chief marketing officer Stacey McCormick emphasized the importance of transparency and authenticity, which is reflected in their latest campaign featuring Pamela Anderson. The campaign aims to demonstrate that realness cannot be generated by AI. Aerie's target audience, particularly younger consumers, is encouraged to connect with the brand's commitment to using human models without AI retouching, reinforcing trust and credibility.
Read at www.businessinsider.com
Unable to calculate read time
Collection
[
|
...
]