Every year, major television networks and streaming services participate in the TV Upfront season to pitch to advertisers and secure ad budgets for the upcoming season. The event consists of presentations by CEOs and A-listers, aiming to showcase their offerings to attract brands' investments.
The 2024 upfronts are discussed by ADWEEK's Ethan Alter, TVNewser editor, and Bill Bradley, deputy editor of media. They analyze the best celebrity appearances, buzzy moments, and trends in broadcast and streaming for the upcoming year like the relevance of streaming, films, and the worth of upfronts.
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