"One reason why the streaming landscape has exploded the way it has is that streaming allows producers to take more of a chance," said Mike Fisher, Executive Director, Investment Innovation at media agency giant GroupM, in an interview with Deadline. "In studies 25 years ago and in studies today, the TV is still the trusted medium for viewers to be served advertising," Fisher said.
Along with Netflix and Amazon, Amazon's Prime Video will begin showing ads on scripted films and TV shows in early 2024. Apple TV+ remains the only major subscription streaming outlet without an ad tier, though rumors have persisted for the past couple of years it could join the chase. And then there is a burgeoning realm of free outlets and FAST purveyors, among them Pluto, Tubi and Xumo, all of which are owned by major media companies.
[
Collection
]
[
|
...
]