The brand focuses on spotlighting clean ingredients over flashy campaigns, championing science and transparency within the beauty industry.
The monochromatic color palette in the ad aligns with the brand's identity, emphasizing simplicity and distinctiveness.
The ad cleverly taps into wellness trends by championing a simplified beauty approach, remaining understated yet impactful.
The Ordinary's approach brings a refreshing change by prioritizing product ingredients over celebrity endorsements, appealing to skincare lovers.
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