A retail analyst says Target is 'falling behind' Walmart, Amazon, and Costco after earnings, but hope is not lost
Briefly

Our first quarter financial performance was in line with our expectations on both the top and bottom line, tracking the trajectory we outlined for this year and setting up a return to growth in the second quarter... as we keep investing in our strategy and efficiency initiatives to get back to growth and deliver on our longer-term financial goals.
Overall for 2024, shares are up roughly 8%. While that's not necessarily bad, the growth in share price this year trails the company's key competitors in a big way.
Target is feeling the impact of consumers thinking twice before pulling out their wallet to buy discretionary items such as clothing and home goods.
Some analysts think that Target's attempt to target a more affluent customer base may be turning consumers toward lower-priced competitors.
Read at Fast Company
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