Over 60% of users prioritize community engagement on Threads, with Topic Tags enhancing content discoverability through popular categories like Photography and Art. Users have generated over 50 million tags since inception.
Despite the visual content trend, 63% of Threads posts are text-based. Gen Z shows a preference for lowercase text and less punctuation. Photos are popular, appearing in 25% of posts, especially in communities like Photography Threads.
Voice Notes, a feature introduced last fall, are popular among Gen Z and Millennials but less known among Gen X and Boomers. Celebrities like Cardi B and Serena Williams have used Voice Notes for interactive sessions on Threads.
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