Traditionally, businesses involved multiple handoffs from the manufacturer to the end customer, each increasing the cost of the product to accommodate margins at each step.
DTC model streamlines the process with direct customer engagement, allowing for faster responses to queries, deeper consumer insights, and the opportunity to build customer archetypes.
In the D2C model, brands can reach customers directly without the need for intermediaries like wholesalers and retailers, leading to a more personalized and cost-effective approach.
Notable retailers and e-commerce platforms like Target, Amazon, or Costco are shifting focus to D2C strategies to engage customers directly for competitive advantage.
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