In 2023, slightly more than half of U.S. online purchases from November 1 and December 25 came from mobile devices, accounting for approximately $113.5 billion, according to Adobe. This year, mobile will represent 54% of holiday ecommerce sales. Three factors drive the growth: age, marketplaces, and buy-now pay-later options. Gen Z shoppers are more likely to purchase from a mobile device, and some 15% buy directly from social media sites.
In 2024, we will continue to see growth in email marketing. For example, last year Sinch Mailgun, which provides email infrastructure services, reported a 16% year-over-year increase in email volume for the Black Friday to Cyber Monday weekend, with the volume in November rising 22% over the prior year. The Christmas shopping season is relatively short in 2024—just 29 days.
[
Collection
]
[
|
...
]