95% of respondents recognize privacy as a business necessity in the data-driven digital advertising environment, emphasizing the importance of using safe, ethical, and privacy-compliant data for campaigns.
Brands are advised to ask advertising partners key questions regarding GDPR compliance and data retention policies to ensure legal adherence, trust, and consumer privacy in the digital landscape.
GDPR compliance is crucial, protecting user privacy, fostering trust, and enabling global operations. Non-compliance can result in hefty fines, reputational damage, and loss of consumer trust.
A strong data retention policy in advertising platforms ensures responsible handling of sensitive information, reducing the risk of data breaches and misuse to maintain consumer trust and campaign efficiency.
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