4 Predictions for What Happens If TikTok Gets Banned in the U.S., According to a Harvard Business School Professor
Briefly

As soon as TikTok went away, tech companies in the region sprang into action. The problem, says Khanna, is that they were 'TikTok copycats,' but they were not TikTok. In the end, he said they weren't economically viable, because they couldn't match the virality of TikTok.
TikTok's algorithm is known to spark short-form video virality because, Khanna says, it favors posts without regard to geography. This is evidenced by the sheer number of users (200 million) in India prior to the ban.
Read at Inc.com
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