"It's common for kids to spend their allowance on products from their favorite influencers, as much as it is for them to spend video game currency on outfits for virtual avatars."
"Ferencz noted that many Gen Alpha kids are leveraging their internet knowledge to resell those products for both virtual and real-life money."
"Bordaindick of Starface said that Gen Z is 'all about the algorithms,' whether they're on TikTok, Youtube, or Roblox, where the majority of them spend their time online."
"Traub said that brands should 'be thinking about them now' for their purchasing power, emphasizing the potential influence of Gen Alpha on future markets."
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