"If you believed AI startups and the world's greatest AI-forward tech companies are just hiring engineers, data scientists, and developers, you're clearly missing out. Behind tech powerhouses and AI house names like OpenAI, Anthropic, and other smaller AI startups from Silicon Valley to Europe, there are three skills that repeatedly show up on these companies' career pages and are evidently in strong demand."
"There's no use having a breakthrough innovative AI technology or tool, and yet no one knows about it. Lack of exposure translates to lack of adoption. That's why aggressive marketing and a robust GTM strategy are needed for successful AI product launches. Therefore, companies like Anthropic and OpenAI are hiring for product marketing managers and other related product marketing roles to help them create GTM (go-to-market) campaigns, coordinate with engineering, sales, and product design teams, and define their positioning in the market and user messaging."
Three non-engineering skills consistently appear as high-demand roles at AI startups and major tech firms. Product marketing managers are essential to translate AI innovations into visible, adoptable products by creating go-to-market campaigns, coordinating engineering, sales, and design teams, and defining market positioning and messaging. Competitive compensation packages can exceed $200,000 for these roles. Certifications such as Cornell University's eCornell Product Marketing Certificate are available to develop these skills. Without aggressive marketing and robust GTM strategies, breakthrough AI technologies risk limited exposure and low adoption despite strong technical innovation.
Read at www.forbes.com
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