The great thing about this platform is that users don't expect perfect video production. So you don't need an enormous budget to get started. But TikTok users do expect to be entertained.
To create the bold 'Heinz A.I. Ketchup' ad, Rethink Canada fed text-to-image program Dall-E 2 the prompt 'ketchup.' The result was a near replica of the iconic Heinz Ketchup bottle. That led the creative agency to test other ketchup-themed prompts.
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