Artificial intelligence (AI) will significantly impact marketing positively, reaching all areas from brand to measurement, presenting both pressure and opportunity. Partnerships, experimentation, and improved communication within businesses are essential for leveraging AI effectively.
Marketing can act as a unifying force within organizations by utilizing data and AI to achieve immediate wins and long-term success, elevating marketing's credibility in the boardroom.
[
add
]
[
|
|
...
]