A site like YouTube is more similar to Netflix than it is to Instagram. TikTok, though, is a lot more about social media than it is about just content creation. Engaging with other users, trends, and what's popular on the app at the moment is incredibly important.
If something is really hot on TikTok, you'll have a bigger chance of going viral if you engage with that rather than if you make something evergreen. Putting a unique spin on a popular trend is a time-tested way of racking up the views.
Hashtags are an important component of TikTok's algorithm and an effective way to get your posts in front of the right people. Using hashtags to target specific communities or niches directly can help you get discovered in the vast sea of TikTok content.
In general, shorter TikTok videos tend to perform better, with the sweet spot being 60 seconds or three minutes. Grab attention quickly in the first few seconds to keep viewers engaged; TikTok is all about quick, engaging content.
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