As of April 2024, Facebook tops the list of the most popular social media platforms by user count, with close to 3.1 billion users worldwide.
Global Android users spend 19 hours and 27 minutes per month on the Facebook app.
Second on the list of the most popular social media platforms in 2024 is YouTube, with just over 2.5 billion active users.
One billion hours of video on YouTube are watched daily and one-quarter of people say they discover new products through YouTube ads.
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