"This is a critical reminder that Meta is taking privacy very seriously and our ability to report and target based on seeing/clicking ads is no longer a guaranteed state," Hopkins said.
"Sounds worse than it is," he said. "Meta already started restricting this data 12 months ago. Concrete effects - Target groups based on specific URL paths grow more slowly and can no longer be created retroactively."
Businesses should review and potentially adjust custom audiences. Prepare for possible compromises on UTM parameters. Keep stakeholders informed about potential reporting changes.
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