Manchester City announced a 10-year contract extension with Puma, valued at up to £1 billion. The new deal increases annual payments from £65 million to £100 million. This agreement surpasses Manchester United's previous record of £900 million with Adidas. City Football Group's CEO, Ferran Soriano, expressed pride in the partnership, indicating significant mutual achievements and an optimistic future. Puma's role extends to various other CFG clubs, enhancing their global fan engagement while integrating seamlessly with City's organization.
We joined forces with Puma with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons.
Puma have seamlessly integrated into our organisation, and we've enjoyed many historic moments together, engaging fans globally. Today's renewal and extension solidifies our relationship and projects it to an even brighter future.
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