The FTC is investigating surveillance pricing, which is when companies charge different prices based on consumers' personal data. The inquiry is aimed at understanding its prevalence and impacts.
Chair Lina Khan highlighted the unsettling reality that digital companies are collecting extensive personal information, which may lead to individualized pricing for consumers based on that data.
Khan also provided examples of price discrimination, such as charging families more for allergen-free products, demonstrating how personal circumstances can affect pricing.
Through this inquiry, the FTC seeks to clarify how companies leverage personal data to influence pricing, examining the potential for unfair consumer practices.
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