According to co-founder Jonny Tanna, Minor Attractions aims to create a collaborative spirit among exhibitors by having them share hotel rooms, emulating successful models like the Felix fair in Los Angeles.
Minor Attractions intends to showcase both established galleries and emerging ones, presenting a diverse range of contemporary art to tap into London's vibrant nightlife and art scene.
With a dynamic setup that includes a lounge area for free-form exhibitions and installations like Beverley Duckworth's growing seed project, the event seeks to make art enjoyable and accessible.
The founders, Tanna and Barnes, hope Minor Attractions can revitalize London's art landscape, offering a unique visitor experience by merging art with a lively atmosphere.
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