Beavertown Brewery's 'Open Up' crisps are a response to Londoners hiding mental health issues, with over half pretending to be okay to avoid discussing it and nearly two thirds perceiving a stigma.
'Open Up' crisps, created with CALM, include emotive questions to prompt conversations on topics like coping mechanisms and advice to younger selves, endorsed by actor Tom Davis to facilitate sharing in a pub setting.
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