To celebrate her birthday year, the Sanrio character is going to be appearing in person (in kitten?) on the first day of the pop-up at the Grind coffee truck in Old Spitalfields Market, east London.
The pop-up will feature a special Hello Kitty coffee - an iced strawberry matcha - and a variety of exclusive Grind x Hello Kitty merchandise, including t-shirts and travel coffee mugs.
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