The American people are looking for a new message': behind Harris and Trump's different campaign strategies
Briefly

Kamala Harris emphasized a shift in direction by frequently using phrases like "turn the page" and "a new way forward" in her first interview as the Democratic presidential nominee. This reflects a broader voter sentiment, with two-thirds seeking major change in leadership. However, current polling shows 56% perceive Harris as similar to Biden, challenging her image as a change agent. Ultimately, the upcoming election contrasts her with Trump, who many see as representative of significant change.
The polls suggest that while Harris is perceived by many as continuing the status quo, she has a clear message of unity. Donna Brazile strongly articulated this sentiment: 'The American people are looking for not just new faces but a new message. They're looking for somebody who can heal our divisions and close our partisan divides.' This highlights that Harris's potential path to success lies in her ability to position herself as a contrasting choice against division.
Historical context plays a critical role, as only George HW Bush has successfully stepped up from the vice-presidential role to the presidency since 1836. Past attempts by notable figures like Richard Nixon, Hubert Humphrey, and Al Gore to ascend to the presidency proved challenging, often due to the baggage of their predecessors. Harris's situation is further complicated by Biden's unpopularity among segments of the electorate, making her challenge not just to win votes but to redefine her image.
Read at www.theguardian.com
[
]
[
|
]