"By way of background, Amazon says that Perplexity's Comet browser unlawfully accessed Amazon's website and customer accounts by disguising autonomous AI agents as human users to make purchases without authorization, while Perplexity responds that it simply enables users to employ digital assistants to act on their behalf. As such, the case raises the knotty problem of how to regulate AI agents acting on someone's behalf - an issue that will reach the legal profession sooner than most lawyers expect."
"According to Claude.AI, an AI agent is a software system that autonomously performs tasks and makes decisions to achieve specific goals, using tools and adapting its approach without constant human oversight. AI agents don't just assist; they act. And while agents are currently in beta or experimental mode, it's not difficult to envision how they could be deployed in legal and the attendant repercussions."
"For example, just as consumers now deploy AI agents to find products, clients will soon send AI agents to find lawyers. And these agents won't necessarily evaluate a firm the way a human would. They'll scrape your website, LinkedIn posts, and online reviews, scanning for objective signals of competence, responsiveness, pricing, and availability, and assess how you match up against your competitors."
Amazon alleges that Perplexity's Comet browser disguised autonomous AI agents as human users to make unauthorized purchases, while Perplexity contends the tool enables users to employ digital assistants on their behalf. AI agents autonomously perform tasks, make decisions, use tools, and adapt without constant human oversight. Agents remain experimental but could be deployed in legal contexts with significant effects. Clients will deploy agents to find lawyers by scraping websites, LinkedIn, and reviews for objective signals like case results, pricing, responsiveness, and availability. Marketing that emphasizes storytelling and personal voice may be overlooked in favor of structured data and clear signals.
Read at Above the Law
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