The Giants have been unable to compete with the Dodgers in the NL West, so they've been reduced to poking fun at them via giveaways.
The 'Beat L.A.' shirts and Mickey Mouse ears giveaways show the Giants' focus on mocking the Dodgers rather than building their own brand.
The Dodgers are the Giants' main focus as seen from their giveaways, as Dodgers are the ones drawing fan interest and keeping the Giants relevant.
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