Having a great idea and putting in effort is no longer enough for a successful business. To thrive, we must match the pace of the evolving business landscape and avoid overwhelming ourselves with too much.
Accountability plays a crucial role in keeping us on track, but it is a challenge many struggle with. Our natural inclination to avoid discomfort creates a barrier to being accountable.
The key to understanding the struggle with accountability lies in our basic human nature. We tend to avoid tasks that are hard or uncomfortable, as our brains are wired to seek pleasure over pain.
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